Online Marketing Resources
Online marketing is an exciting space to skyrocket your biz’s sales.
It’s an action-packed corner of the marketing world, constantly evolving and growing with an abundant number of resources to target various niches.
Online marketing covers a wide range of topics. From social media marketing and SEO to email marketing and content-focused campaigns, there are several opportunities for businesses to grab hold of and generate more leads.
However, immersing yourself in the digital marketing space can seem overwhelming due to the sheer volume of tools and softwares to choose from. Whether you’re a newcomer to the market or an established authority figure in your industry, if you don’t keep up with the trends and leverage the right resources, you’ll be left behind.
Understanding digital marketing and the intricacies behind integral components like SEO, creating lead magnets and growing your sales funnel can make a huge difference for your business.
So, how can you get started?
The answer is simple: by learning.
If you consume the very content you wish to master, you’ll soon be on your way to becoming a digital marketing guru yourself.
Start your journey here.
How to learn about online marketing?
Digital marketing is dominated by various mediums – be it text, audio, video or even a combination of all three! Even launching your own course as a thought leader can promote your brand.
As you get started on your journey, one of the best pro-moves you can take is to learn about the popular tools used in online marketing.
Sure, reading up how-to guides and instructive manuals and books on the subject is one way to go about it. But often, the best way to learn is by doing a deep dive into the very softwares, tools, and resources you’re going to be using later.
Amazon Kindle:
An ebook that enables users to read digital content via the internet.
SkillShare:
An excellent learning community with online courses taught by the world’s best.
Audible.com:
A great platform that gives you access to several books in audio format.
Brand-building SaaS Tools
Once you’ve developed a comprehensive understanding of these different mediums, it’s time to test the waters.
Depending on your brand identity and product/service offering, the tools best suited to build favorable brand perception will vary. For example, if you’re a software-based business, conducting a webinar to onboard users after a big update could prove beneficial.
Likewise, explore the SaaS tools you have at your disposal and choose one that aligns with your brand strategy.
Webinar Software:
Learn how to run a solid webinar that converts your readers into leads.
Online Course Platforms:
Run your online course with a course software.
Best Podcast Hosting:
Launch a successful podcast with the best host.
Marketing SaaS Tools:
Your marketing campaigns’ effectiveness depends on a number of key elements, one of which is the technology tools you equip it with.
It’s critical you stay on top of your marketing efforts, be it in with regard to basic organization, tracking performance metrics, or even the security measures you take to safeguard your data.
The more you think about it, the more functions you’ll uncover that can be aided by SaaS tools. But here are a few to get you started.
Database software:
Learn how to put your company’s data to work.
Express VPN:
Protect yourself from hackers online by cloaking your internet identity (or IP).
Link Tracking Tools:
Link trackers track your links to determine which work and which don’t.
SaaS deals:
SaaS software can be expensive, which is why I’ve worked with top SaaS brands to offers unique discount codes to my readers. Click on the links below to lead to special discounts.
Grammarly discount:
Currently, Grammarly offers up to 60% off on its annual subscription.
Grammarly student discount:
If you’re a student, you can avail a special student discount off the Grammarly Pro subscription.
Divi Elegant themes:
A website tool that makes it possible to create visually stunning websites without ever coding.
Thrive Themes:
A collection of website tools built from scratch to make your website look great, and convert your visitors.
Unbounce Landing Pages:
Unbounce is a landing page tool that lets you create custom sales pages with no prior coding required.
Elementor Themes:
Elementor is an SEO-friendly visual theme that’s great for beginners.
And here’s a few more discounts: