Can’t decide between Kajabi vs Teachable?
Look no further.
With the rise in popularity, E-learning is getting a facelift. Accompanying this facelift are a stream of interesting online course platforms like, Kajabi vs Teachable vs Thinkific. We understand how confusing it can get to shortlist either one.
In this post, we are going to compare Kajabi vs Teachable to see exactly what features, pros-cons and pricing each of them offers.
What we won’t do – is decide which one is better suited for your business needs and audience. We hope that our detailed comparison will help you take a call yourself. 🙂
This post dives deep into comparing these two comprehensive digital course creation platform. Use this table of contents to navigate through:
Kajabi vs Teachable: What's the better platform?
Teachable vs Kajabi: Comparison Chart
|Dedicated online course builder||Focus||All-in-one solution for the course creator|
|Low entry-level pricing||Pricing||Premium pricing|
|Customizable checkout page & single-click upsell||Marketing||Full stack of marketing tools, pipeline builder and inbuilt automation|
|Mon to Fri: 10AM – 5PM EST||Customer support||24×7|
|iOS||Mobile application compatibility||Android and iOS|
|Handles EU Vat payments||EU Vat payments||Need third party to handle EU Vat payments|
Kajabi and Teachable: What are these platforms for?
Kajabi and Teachable are both platforms that allow a course creator to create, market and sell online courses with complete control over policies like refund, pricing and data.
If you’re anything like me and you’re most likely to run in the opposite direction on hearing the words installation or configure WordPress plugin, then Kajabi and Teachable are for you.
Without writing a single code one can concentrate on stuff that really matters – building one’s online courses and selling engaging content to one’s students. All this, while each course platform takes care of all the tech-ey stuff by itself.
“Technology should do the hard work so people can do the things that make the the happiest in life” – Larry Page
With the right kind of content and engagement tools, you’re fully prepared to push out enviable courses.
Kajabi vs Teachable are quite similar. However, there are some basic differences between the two.
Teachable specialises in providing all the essential tools required to create stellar online courses that are perfect for beginner-level online businesses.
Every time your courses provide engaging learning experiences for your students, you can leverage that into building a membership site on Teachable.
You won’t be able to find as many nuanced marketing tools on Teachable, because their whole focus rests on course creation alone.
On the other hand, you can use Kajabi as a one-stop LMS (Learning Management System). This platform allows for course creation and to set up a wholesome marketing strategy.
The platform is perfect for professional-level online businesses that wish to run their entire online course business on one online platform rather than spend hours trying to learn multiple hacks to achieve the same outcome.
We’ll discuss how the two platforms compare in the subsequent chapters of this post.
Ready to begin comparing?
Let’s get started!
Btw, I've covered several platforms in my in-depth review of the best online learning platforms. Check it out for more options apart from Kajabi and Teachable.
Interface and Course
When it comes to UX and interface, Kajabi and Teachable are both quite easy to use with features that are easily accessible. While Kajabi can lag slightly, the Kajabi assistant will help you find information relevant to what you type into the search bar.
Both Kajabi and Teachable do a pretty good job of providing you with platforms to create and sell engaging online courses to your students. They support adding similar content types to your courses like text, pdf, audio, quizzes to test your students’ knowledge and so on.
Teachable has created 3 lessons for you, with the option of adding more, if need be.
It allows you to add your lessons and modules in 2 ways, either bulk upload it all or drag and drop one after another. This drag and drop course builder is easy to use.
Within the curriculum area, you’ll see that you can easily:
- Bulk Select various lessons at one time
- Modify settings for Downloadable resources (like workbooks or templates) within each lesson
- Make Preview of certain parts free so your students can make an informed decision about your course before making a purchase
- Modify settings for Publishing within each lesson or on the whole.
Within each module and lesson, you can further choose to add multiple content types, like:
- File: pdf, audio, video, etc.
On the other hand, Kajabi allows you to reorder your Posts (lessons) and Categories (modules) to your online course by simply dragging and dropping them.
If you wish to modify the setting or delete the lessons, you are required to visit the individual lesson page. Also, you can only add one video in one lesson. You can’t choose a video and a quiz for a lesson at the same time.
You can publish your content by defining a Drip schedule or setting prerequisite lessons within the course.
While both platforms essentially perform their core duties of course creation and sale of engaging online courses to your students, Kajabi vs Teachable does provide a better interface to work with.
Course creation is the main reason why we are here. So let’s crack on!
Here’s a step-by-step illustration of how course creators can power their way through each online course platform.
Below are 5 easy steps to create unlimited courses on Teachable:
Step 1: Product is the core and basis to understanding Teachable. Teachable currently provides 2 products- Courses and Coaching. Once you’ve reached the dashboard, turn to the sidebar and click on Courses, the first option under Products.
Step 2: To begin course creation, you could select New Course button either from the top right corner or from the bottom.
Step 3: On the New Course page, you’ll find that you’ll have to make more than one choice. Therefore, below is a breakdown of all the points to remember:
- Fill in Course Title
- Fill in Course Subtitle
- Select any 1 Course Template, as per your preference – Blank Course, Mini Course or Standard Course
- Once you’ve completed all the above steps, hit Create Course at the bottom.
Step 4: On the Curriculum page, fill out all the necessary information regarding your Sections and the Lectures. You can add as many Sections and Lectures as you deem necessary.
Step 5: If you wish to have options that can engage your student further, then make sure to accompany your content with elements right inside each lesson that can take your course to next-level interesting by:
- Adding Files
- Adding Text, and
- Adding Quizzes
- Incorporating Custom Code, just in case the nerd in you wants to embed something
- Hit Publish.
Now let’s discuss the 3 steps to creating a course on Kajabi:
Step 1: Kajabi provides in-depth tutorials on how to get started and one can easily follow their Learn the basics guideline. Or you can build your course by selecting Products.
Step 2: Choose between building either a mini-course, online course, or an evergreen training and click Generate to fire up your course.
Step 3: Here you can add as many
- Categories and
as you like. Use Kajabi to edit it’s default titles and body to optimize your course’s titles and lecture content as well as add relevant resources and materials for maximum course engagement. You also have the choice of adding your preferred
- You can also use Kajabi to make Announcements, Manage Comments, Clone and Delete the course.
That completes the steps to creating a course on Kajabi. You could always explore the myriad marketing features that the platform has to offer, but more on that in the next chapter! As far as creating courses go, teachable kajabi both are equally user friendly and adept at building high quality courses for your students.
Marketing & Sales
While both the platforms offer some neat marketing features and integration, they have their own differences. If we must compare marketing tools within the two platforms, we should view them from the perspective of a marketer.
On a similar note, I recommend checking out SkillShare which is another great learning platform. I've covered an article to get a SkillShare trial and create your course for free.
So here goes.
Checkout page, Page Builder and Upselling
We all yearn for these triple goals:
- Higher conversion rates,
- Earn more revenue, and
- Enroll more students
The quickest way to achieve these goals is to strategically design your checkout page. Teachable offers customization (add testimonials, bullet points of important information and a money back guarantee badge) in order to optimize your single-page checkout.
Kajabi also offers customization (add your logo and an intro video along with the customizations Teachable offers) for a high converting checkout page. If a visitor leaves the checkout page without completing that purchase, then one can avail of the abandoned cart feature to track and email them.
This card abandoned feature, though not in-built, can be availed on Teachable through Google Tag Manager (GTM).
The drag and drop page builder Teachable provides can be used for sales pages, lecture pages, about us page, pricing pages, team pages and blog posts among others.
As for Kajabi, the page builder offers streamlined landing page templates for all of the most common page types you’ll need, like sales page and policy page. You can launch completely custom landing pages with just a few clicks.
Now let’s jump right into upselling. Teachable & Kajabi both offer this feature. In fact, they make it really easy for checkouts by pitching a one-click upsell offer the moment your students enter their personal information and complete payment.
That’s it. Your much-needed profit boost is just a click away. Prevent buyer’s remorse and promote your upsell.
Teachable offers the 1-click upsell on their Thank You page while Kajabi offers it on a pop-up after checking out and before the Account Creation page.
Email marketing and automation
Kajabi takes the lead when it comes to this category.
Not only does it offer what Teachable offers, but it goes a couple of steps higher.
Kajabi offers the following inbuilt email automation tools:
- Tag subscribers: tag your users and keep track of their customer profiles to manage them and move them through your email funnel. This way you make sure they receive relevant information on an appropriate time.
- Email sequences: create automated email sequences so your emails follow a predefined schedule and your subscribers grow along with your growth.
- Add triggers and actions: Apply “When/Then” rules to automate tasks within your membership site. You can choose how to respond when subscribers receive, open or click the emails you send them. You can also choose what actions should be taken when your subscribers trigger certain behaviour like, after making payment or after cancelling subscription.
- Like, when a student subscribes to your email list, you can automatically send them a welcome email. Another instance, would be when your student does not fare well in a quiz, you can automatically send them an email with reference material to improve their score.
- Drip: send drip campaigns over time
- Forms: anytime selects the opt-in form through Kajabi, they can be automatically added to them as subscribers and tag accordingly. You can either choose this form to act as a ‘pop-up’ or you can embed it into any web pages, WordPress websites or even blogs.
- Events: schedule an event (webinars, QnA sessions and so on) within Kajabi and send emails to your email list notifying them of the same.
Automations are a powerful tool to boost sales and marketing as well as student engagement. In fact, they’re perfect if you run a membership site and bill your customers on a recurring basis.
Safe to say, Kajabi’s email marketing and automation software is quite customizable. Once you’ve optimized these tools, you can use Kajabi’s beautifully responsive email templates to ensure:
- A wonderful experience for your subscribers
- Perfectly timed email to maximize conversions
- Your business runs fully automated while you focus on the things that bring you joy!
A single point to note here is that if you have a favourite email marketing tool and you wish to continue using that on Kajabi, you will have to take assistance from a third party system like Zapier. Kajabi is built for independent sustenance and its in-built automation functionality gives a lot more control over communications made with your subscribers from the online platform.
Teachable has basic email marketing capabilities wherein you can send broadcast emails to your students. The array of filters provides some room for mixing things up. But that’s as far as Teachable email marketing and automation goes.
Since email marketing software and marketing tools do not form a part of the Teachable repertoire, it beautifully integrates with Zapier and webhook. If you’re one to hop on the moment you see a technological challenge, then this option is just right for you.
This. This is the game changer. Armed with these integrations, Teachable’s features are almost at par with Kajabi.
Come to think of it, a lot of people who already have their own blog or website and an email marketing list, choose to ignore Kajabi’s superior email marketing capabilities because they don’t wish to interfere with their existing email list. So they use a specialized email marketing solution like, ConvertKit with Kajabi
Summing it all up, Kajabi vs. Teachable takes the lead when it comes to inbuilt email marketing functionality and automation. In fact, it’s way ahead of the game among other online platforms for courses.
Apart from learning platforms, I recommend checking out Amazon's audible.com. Here you can create audiobooks and reach a wider audience of auditory readers.
Kajabi has an intuitive, easy and robust sales pipeline builder that allows you to design and publish your entire marketing funnels that assist your customers and take them along the journey that ends in purchasing your product.
There are several different blueprints already available. All you have to do is select one and implement it.
Kajabi will right away design the funnel to include the different steps (like landing pages and email campaigns) you will require to achieve your intended purpose for your pipeline.
If you don’t wish to use the built-in or legacy pipelines, you can always customize the pages using Kajabi’s page builder. Kajabi allows you to set up drips and submission pages that assure you of maximum conversions.
Kajabi is a wonderland for the whiz kid in you. Go right ahead and add or delete the varied steps to your sales funnel.
Apart from this, you can start afresh from a stand-alone landing page as well for lead generation and selling your courses.
Just choose from the wide variety of over 20 attractive landing page templates readily available in the library and customize it to match your sensibilities, aesthetics and needs.
Have the luxury of running comprehensive and successful marketing campaigns even with zero to no knowledge of marketing tactics.
Like, by choosing Kajabi’s Freebie blueprint for your lead magnet, you can avail of a Landing Page, a Thank You page, a lead magnet delivery email and watch your email list grow on autopilot mode.
Clearly, Kajabi vs Teachable is in the lead. Kajabi has taken their marketing game quite a few notches ahead of teachable. All in all, it provides a great user experience and absolutely easy use.
Teachable does not provide as complete a pipeline builder as Kajabi. However, one can use a separate platform like Leadpages or ClickFunnels to implement these marketing tactics.
Imagine having a sales team and a marketing team working for you side-by-side. And for all this hard work, you pay them only when they make a sale!
Well, affiliate programs are just that. They are powerful tools for course creators looking to get the right kind of promotion.
Though Teachable & Kajabi have decent affiliate program features wherein you can sign up your online course promoters and offer them commissions for driving sales your way, there are some differences between Teachable and Kajabi.
The process for onboarding an affiliate is slightly longer at Teachable.
First, they need to sign up. Second, you have to manually approve them. Third, they must copy the link from your sales page. Fourth, they must paste the link on the link generator in order to create their affiliate link.
Whereas Kajabi has a much shorter onboarding process. First, the affiliate signs up on Kajabi. Second, you automatically approve them. Voila! Kajabi creates a separate registration page for your affiliates right away!
The affiliate links created on Kajabi even point to your sales pages or checkout pages.
In terms of what affiliates get from each of these platforms, Teachable gives them 30% commission recurring forever (highest in the market) and customizable cookie period – all the way upto 90 days.
Kajabi gives them 15% commission paid only that first year and a default cookie period of 30 days.
Teachable calculates exactly what your affiliates are due and pays them automatically. Whereas Kajabi expects you to handle affiliate payouts yourself.
An interesting observation made on Kajabi, is that its affiliate program is not offered to those that are not currently paying for the course.
This isn’t very attractive for affiliates because they may stop using the platform eventually, but that should not invalidate their affiliate links. Well, it does.
Teachable vs Kajabi is racing ahead in the affiliate marketing category.
Integration with other apps is the very last subtopic we will explore before proceeding to the next topic.
While integrating with other apps is a great way to grow, automate your online business and sell your courses like hot cakes, your chosen platform should be able to support them. Most software platforms aim to work independently.
Kajabi and Teachable are both adept at seamless integration with a few apps and work together in powerful ways. Let’s take a look at the in-built integrations in Kajabi.
Select Third Party Integrations under Settings
Kajabi lists all its native in-built integrations in order of purpose. So, under Email Integrations it lists out these 5 apps – Aweber, Mailchimp, Drip, Convert kit and Active campaign. And under Analytics, it lists out Segment, Google analytics and Facebook pixel.
Right under, Kajabi has listed out Zapier and Clickfunnels in order to highlight the in-built integrations one can do with one’s platform.
Note that Kajabi vs Teachable integrates with Zapier. That in itself allows you integration with over 100 third party apps with which they don’t directly integrate with, while also helping automate tasks between other online apps. Both online course platforms provide enough flexibility to work with your favourite tools!
As for Teachable, select Integrations from the sidebar and you’ll see that Teachable lists out all its 7 native in-built integrations.
Facebook Pixel, Segment, Google Analytics, , Zapier, Convert Kit and Sumo, MailChimp are the 7 apps that Teachable offers integration with
Going by just this list, you can imagine that Teachable offers integration with the most popular integrations. So if the situation calls for it, you’ll surely be able to boost your marketing or analytics in the absence of similar functionalities within Teachable.
In this category, Kachabi vs Teachable gets ahead in the race merely because it provides convenience and flexibility to your workflow by offering as many integrations.
Analytics and Course Reporting
The analytics feature allows you to follow the advancement of your business and identify any bottlenecks in your sales process that you may observe from this feature.
These insights provide reports, track customers’ progress and can give you immense clarity on business performance. Both online platforms are doing a decent job at tracking courses video stats and students’ progress.
Teachable has a comprehensive and complete analytics mechanism, allowing you to generate reports as well as view sales figures.
Teachable shows the aggregated video stats for entire courses. Just to illustrate how detailed these reports are, Teachable breaks down the Lecture Completion category breaks by segment (all students, free students, etc.), Number and Average Completion Rate.
Apart from this, completion rates can be looked at from the Lecture level as well as individual Student as well – all on a single page, i.e. Course Dashboard.
It also allows you to generate reports of Video stats, Quiz scores, Leaderboards, and Video Engagement. These are reports that can be generated for each of the courses you have on.
Teachable Courses Reporting
While Kajabi allows you an inside look of your videos stats with numbers on the average amount of the videos people watched, total plays, play rate and a pictorial representation of the video drops, it’s not matching up to Teachable.
Apart from this, Completion rates can be looked at from the individual or lecture level. But one can only check this by going to each video.
Teachable Sales Analytics
When it comes to sales analytics, Teachable lets you generate reports right here on the Sales option from the sidebar of the following sales aspects:
- Breakdown, and
Kajabi has a separate page for sales Analytics listing out the following aspects of your sales report:
- Net Revenue (money earned each day minus any refunds or discounts)
- Subscription Metrics (recurring revenue, revenue per user, and churn)
- Opt-ins (tracking form submissions and specific landing pages)
- Page Views (most visited landing pages and website pages)
- Product Progress (student progress in each Product)
- Offers Sold (all Offers purchased, time-wise)
- Affiliates (Affiliate commissions and Offer purchases)
Kajabi Analytics page
Both these platforms allow for integration with Google Analytics for analysing traffic and conversion.
All in all, Teachable vs Kajabi leads the way in terms of reporting your courses. However, both platforms are at par in terms of sales reporting.
Being an all-inclusive yet customizable online course platform, Kajabi pricing is costlier. However, it offers some exciting pricing options for course creators.
Kajabi pricing consists of pricing plans, namely Basic, Growth and Pro.
These three plans come with unlimited hosting, bandwidth, landing pages and marketing emails, video storage, Kajabi University, webinars & events, ready to use templates, assessments (quizzes & surveys), chat support, automations and 0% transaction fees.
Though Kajabi has no free plan to offer yet, they do offer a free 14-day trial so you can try the software and see how it all works. While Teachable does not require credit card details, Kajabi insists on card details – just in case you forget to cancel prior to the trial period ending.
Additionally, they offer a free 28-day challenge as part of their Kabaji Hero Challenge. For further information on the challenge, check out this page here.
28 day free trial with Kajabi Hero Challenge
The monthly pricing structure stands as follows:
- Basic: $149/month ($1,788)
- Growth: $199/month ($2,388)
- Pro: $399/month ($4,788)
The Basic monthly plan costs $149/month, in which you can create upto 3 products and 3 sales pipelines, and have upto 10,000 contacts and 1,000 active members on your website.
Their most popular plan – Growth monthly plan costs $199/month, in which you can create upto 15 products and 15 pipelines, and have upto 25,000 contacts and 10,000 active members on your website. This plan also gives you advanced automation, the ability to remove the Kajabi branding from your products, and includes the affiliate program.
The Pro Plan costs $399/month, in which you can create 100 products and 100 pipelines, 2,000,000 marketing emails, and have upto 100,000 contacts, 20,000 active members, 3 websites, and up to 25 admin users. This plan also gives you advanced automation, the affiliate program, the ability to remove the Kajabi branding from your products, and access to the code editor.
Kajabi Monthly Pricing
The annual pricing structure stands as follows:
- Basic: $119/month ($1,428)
- Growth: $159/month ($1,908)
- Pro: $319/month ($3,828)
Kajabi Annual Pricing
The Basic plan costs $119/month when billed annually, in which you can create upto 3 products and 3 pipelines, and have upto 10,000 contacts and 1,000 active members on your website.
The Growth plan costs $159/month when billed annually, in which you can create upto 15 products, 15 pipelines, and have upto 25,000 contacts and 10,000 active members on your website. This plan also gives you advanced automation, the ability to remove the Kajabi branding from your products, and includes the affiliate program.
The Pro plan costs $319/month, when billed annually, and includes in which you can create 100 products, 100 pipelines, 2,000,000 marketing emails, and have upto 100,000 contacts, 20,000 active members, 3 websites, and up to 25 admin users. This plan also gives you advanced automation, the affiliate program, the ability to remove the Kajabi branding from your products, and access to the code editor.
Opting for the Annual plan can save you 20% over the monthly plan.
Teachable pricing works better for course creators on a budget. It even offers a free plan that charges $1+10% transaction fees on each sale made of your paid courses.
Quick note – The free plan does not include most features of Teachable. It can get difficult to properly judge the platform on this free plan.
Teachable pricing consists of a free trial and 3 paid plans – Basic, Professional and Business.
All paid plans come with unlimited courses, students, hosting, bandwidth and video storage, instant and monthly payouts, email support (customer support), lecture comments, basic quizzes & and zero VAT (value-added tax) for the EU.
The monthly pricing structure stands as follows:
- Basic: $39/month ($468)
- Professional: $199/month ($1,428)
- Business: $299/month ($3,588)
Teachable Monthly Pricing
The Basic monthly plan costs $39/month with a 5% transaction fee, in which you can have unlimited students, custom domain support, coupon codes, integrated affiliate program, integrated email marketing tools, third party integrations, drip course content and 2 admin-level users.
The Professional monthly plan costs $199/month with 0% transaction fee, in which you can have up to 5 admin-level users, live chat support (customer support), graded quizzes, course completion certificates, course compliance, advanced developer customization, advanced reports, and an unbranded website, along with everything from the basic plan.
The Business monthly plan costs $299/month in which you can have up to 20 admin-level users, priority product support, manual students imports, bulk students enrollments, custom user roles, advanced theme customization, group coaching calls, along with everything from the basic plan.
The annual pricing structure stands as follows:
- Basic: $348 ($29/month)
- Professional: $1,188 ($99/month)
- Business: $2,988 ($249/month)
Teachable Annual Pricing
So if pricing is a concern, then Teachable vs Kajabi takes the lead here merely because of it’s comparative affordability.
In terms of onsite resources, Teachable offers a blog, a podcast, along with its online training school – TeachableU.
These should be sufficient to resolve immediate issues for your courses, your use of the platform as well as your students, as you can find detailed information on ensuring you get optimal use of Teachable, without major hiccups.
You can also raise your issues by approaching the customer representatives available or raising support tickets.
Teachable live chat facility can be availed only between Monday to Friday between 10AM – 5PM US Eastern Time. If your pricing plan doesn’t include a live chat feature, then you can expect a slower customer support response through email.
Teachable Customer Support page
Kajabi’s onsite resources include Kajabi University and their blog – both consist of useful and comprehensive training material. In fact, training and issue resolution is offered right at the point of new user account setup.
Kajabi offerings on new user setup
While Kajabi’s live chat provides helpful and quality feedback with a quick response time. This live chat is available 24×7. This comes handy if you’re in a different timezone. In fact, it’s most useful when you’re nearing the launch of your course.
For every issue that arises, both platforms provide up-to-date how-to posts, videos, webinars, events and facebook groups to assist users use the platforms to their full potential through their respective knowledge banks or blogs.
Kajabi University and TeachableU can also be accessed on your mobile phone or tablet. While Teachable mobile app is compatible with iOS only, Kajabi is compatible with iOS and Android devices.
Kajabi Customer Support page
Which one is best for you?
Kajabi and Teachable are both solid online course building platforms that can help you grow your business through selling online courses
One’s strengths are the other’s weakness. While Kajabi is a one-stop platform with a premium pricing, Teachable solely focuses on course creation.
But there are some significant differences that could be deal breakers for you.
Kajabi is hands-down the clear forerunner platform when it comes to marketing in all shapes, sizes and forms designed for ease.
However, affiliate marketing in Teachable is a notch above with its automatic payout of the 30% commission (recurring forever) and 90 day cookie period, despite not currently using the platform.
Pricing can be a dealbreaker for most of us. And Kajabi’s premium pricing is a bit much when the budget-friendly course creator among us can justify overcoming the lack of marketing features on Teachable with integration.
Needless to say, the fact that it offers a free plan and all paid plans come with unlimited courses, is simply the cherry on the cake.
Having said that, you should be the judge of what’s best for you. So, if you think Teachable is the one for you, I would personally recommend you to visit their website and try out their free plan. If you feed Kajabi suits your needs, then feel free to try out their 14-day trial plan.
Hope you found this comparison post useful, informative and resourceful.
If you are still unsure of which platform to choose, let me know your questions in the comments below.